Tag Archives: White Paper

Health reforms offer opportunity to improve comms

By Dan Wood | Published: 15 April 2011
NHS communicators have their hands full. While grappling with the structural changes of the government’s reforms, they also need to help deliver £15-20bn of savings over the next few years. While the floundering reform plans may feel like an unwelcome distraction, they do offer potential opportunities that might make the task easier. Read more ...
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A tale of two conferences

By Dan Wood | Published: 26 October 2010
While public sector communicators at the CIPR local public services conference discuss unified services and shared comms functions, GPs are given their greatest communications challenge as they are told they will need to explain their rationing decisions to patients. Read more ...
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Where do reforms leave NHS comms?

By Dan Wood | Published: 15 July 2010
The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
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