Subscribe
Tag Archives: public sector
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
Council websites miss a trick
There’s no doubt that online channels offer an opportunity to improve communications at the same time as delivering greater efficiency. But it is surprising that it is IT managers, rather than comms professionals, that seem to be leading the way. Read more ...
Glass half full or empty?
With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas?
Read more ...
Glimmer of hope in Manchester gloom
The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
The wisdom of crowds
Politicians are queuing up at the party conferences to pledge which bits of the public sector they’ll axe in the race to cut government spending. But the cuts that are likely to win the most votes aren’t necessarily going to be the ones that will bring the greatest savings. Read more ...
We’re all as bad as each other
The assumption that the commercial imperative has put the private sector ahead of the public in the use of online communications is a bit unfair - it seems we're all as bad as each other. Read more ...
Resistance is futile
Organisations should be embracing the opportunities of new media, but many are resisting them instead. Why? Read more ...
To tweet or not to tweet
While Twitter may be a passing fad, the explosion of social media isn't. Organisations and individuals had better get used to new means of communicating. Read more ...
A tale of two conferences