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Tag Archives: NHS
What would Max do?
When faced with a media onslaught, is it enough to simply ask ‘What would Max Clifford do?’ as suggested by one health service commentator? Or is it more appropriate to have senior-level professional communications support in place before the proverbial hits the fan? Hmmm, I wonder.
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What’s in a name?
If that which we call a rose, by any other name would smell as sweet, then ‘2gether foundation trust’ is a stinker of a name. NHS foundation trusts may want to assert their independence and demonstrate their aspirations with a new name and identity, but would do well to recognise that value that they already have as part of the NHS brand.
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Facing up to cuts in health comms
With No10 revealing that the Department of Health’s comms budget is to be cut to pay for more personal care for the elderly, the department and the NHS are going to have to get more inventive to deliver effective health promotion campaigns. Read more ...
The wisdom of crowds
Politicians are queuing up at the party conferences to pledge which bits of the public sector they’ll axe in the race to cut government spending. But the cuts that are likely to win the most votes aren’t necessarily going to be the ones that will bring the greatest savings. Read more ...
A retort to the annual report
Annual reporting provides crucial accountability and transparency for publically funded organisations and businesses alike. But with most annual reports little more than exercises in vanity publishing, are they worth the (nicely laid-out and designed) paper they are printed on?
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Don’t believe the headlines
Although people say they don’t believe all they read about the NHS in the papers, much of what they think is driven directly by what the media says. But, while we shouldn’t forget the power of the papers, does what staff say have the potential to make the deepest impact? Read more ...
Is the NHS Cameron’s Clause 4?
As David Cameron tries to reassure the electorate that the NHS is safe in his hands, should he be worried that he seems to be finding his own party harder to win over than the public? Could it be the chance to prove that his is a truly ‘caring’ brand of conservatism? Read more ...
Is the media a bigger threat than ‘flu?
Our news media isn’t interested in evidence, it needs seeks out the new, the different and a good row. But when it comes to matters of public health, scare-mongering for the sake of a good headline is not just irresponsible, it could be lethal. Read more ...
Whatever happened to Second Life?
With Friends Reunited sold this week for a £150m loss and claims that Second Life's user figures are not as healthy as they seem, what do the rise and fall of these internet phenomena tell us about the future of Twitter? Read more ...
Measuring quality not quantity