Subscribe
Tag Archives: NHS
Health reforms offer opportunity to improve comms
NHS communicators have their hands full. While grappling with the structural changes of the government’s reforms, they also need to help deliver £15-20bn of savings over the next few years. While the floundering reform plans may feel like an unwelcome distraction, they do offer potential opportunities that might make the task easier. Read more ...
Lessons learned from successful reconfiguration
The lessons learned from a successful service reconfiguration consultation in Sussex have shown the importance of strong joint working between organisations, clinical engagement, commissioner involvement and good working relationships with partners. Read more ...
Tangled web of NHS online
A leaked Department of Health report found that NHS websites are often hard to find, badly designed and not wanted by the public. It’s findings aren’t surprising. The NHS needs to develop and value its online assets as purposeful tools for helping deliver the business.
Read more ...
Where do reforms leave NHS comms?
The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
NHS needs new approach to consultation
Expect a spate of reorganisations and reconfigurations this week as the NHS unveils plans for that have been kept under wraps during election purdah. Implementing the changes won’t be easy though, especially with another election likely sooner rather than later and improvements are needed to the way the NHS approaches reconfiguration and to the rules governing consultations.
Read more ...
The sidewiki cometh?
You’d have to be a fool, or someone seeking a topical introduction for a blog post, to make predictions for the coming year. So, I’ll stick my neck out and predict that this time next year we’ll all be much more familiar with the Google ‘sidewiki’, a new front on fight to manage reputations. Read more ...
Glass half full or empty?
With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas?
Read more ...
Glimmer of hope in Manchester gloom
The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
Doctors more trusted than NHS managers