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Tag Archives: council
A tale of two conferences
While public sector communicators at the CIPR local public services conference discuss unified services and shared comms functions, GPs are given their greatest communications challenge as they are told they will need to explain their rationing decisions to patients.
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Council websites miss a trick
There’s no doubt that online channels offer an opportunity to improve communications at the same time as delivering greater efficiency. But it is surprising that it is IT managers, rather than comms professionals, that seem to be leading the way. Read more ...
Glimmer of hope in Manchester gloom
The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
Measuring quality not quantity
With plans emerging to count the number of press releases issued by councils, could the experience of primary care trusts offer a better solution to the age-old problem of demonstrating communications effectiveness? Read more ...
Limited sympathy for local papers hit by council freesheets
While the growth of local authority free newspapers is undoubtedly hitting traditional local titles in some places, let's not pretend that all local papers are the cornerstone of local democracy. We need to debate the future of local media council communications channels, rather than prop up outdated models of media production. Read more ...
Time to rethink the rebrand?
Criticisms of Dundee Council's recent rebranding underline how difficult it is to develop and deliver a successful rebrand. Here are five things to consider when rebranding. Read more ...
Health reforms offer opportunity to improve comms