<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Dan Wood Communications &#187; brand</title>
	<atom:link href="http://danwoodcomms.co.uk/tag/brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://danwoodcomms.co.uk</link>
	<description></description>
	<lastBuildDate>Fri, 08 Jul 2011 10:04:25 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Tangled web of NHS online</title>
		<link>http://danwoodcomms.co.uk/2010/08/tangled-web-of-nhs-online/</link>
		<comments>http://danwoodcomms.co.uk/2010/08/tangled-web-of-nhs-online/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 19:24:15 +0000</pubDate>
		<dc:creator>Dan Wood</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[efficiency]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[NHS]]></category>
		<category><![CDATA[reputation]]></category>

		<guid isPermaLink="false">http://danwoodcomms.co.uk/?p=349</guid>
		<description><![CDATA[A leaked Department of Health report found that NHS websites are often hard to find, badly designed and not wanted by the public.  It’s findings aren’t surprising. The NHS needs to develop and value its online assets as purposeful tools for helping deliver the business.
]]></description>
		<wfw:commentRss>http://danwoodcomms.co.uk/2010/08/tangled-web-of-nhs-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can sponsorship offset comms cuts?</title>
		<link>http://danwoodcomms.co.uk/2010/06/can-sponsorship-help-offset-comms-cuts/</link>
		<comments>http://danwoodcomms.co.uk/2010/06/can-sponsorship-help-offset-comms-cuts/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 11:00:36 +0000</pubDate>
		<dc:creator>Dan Wood</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[cuts]]></category>
		<category><![CDATA[Department of Health]]></category>
		<category><![CDATA[NHS]]></category>
		<category><![CDATA[partnerships]]></category>
		<category><![CDATA[private sector]]></category>
		<category><![CDATA[public sector]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sponsorhip]]></category>

		<guid isPermaLink="false">http://danwoodcomms.co.uk/?p=343</guid>
		<description><![CDATA[As budgets are cut, how can private sector sponsorship support public sector communications?  What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership?]]></description>
		<wfw:commentRss>http://danwoodcomms.co.uk/2010/06/can-sponsorship-help-offset-comms-cuts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The sidewiki cometh?</title>
		<link>http://danwoodcomms.co.uk/2010/01/the-sidewiki-cometh/</link>
		<comments>http://danwoodcomms.co.uk/2010/01/the-sidewiki-cometh/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 18:26:29 +0000</pubDate>
		<dc:creator>Dan Wood</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[NHS]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sidewiki]]></category>

		<guid isPermaLink="false">http://danwoodcomms.co.uk/?p=286</guid>
		<description><![CDATA[You’d have to be a fool, or someone seeking a topical introduction for a blog post, to make predictions for the coming year.  So, I’ll stick my neck out and predict that this time next year we’ll all be much more familiar with the Google ‘sidewiki’, a new front on fight to manage reputations.]]></description>
		<wfw:commentRss>http://danwoodcomms.co.uk/2010/01/the-sidewiki-cometh/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s in a name?</title>
		<link>http://danwoodcomms.co.uk/2009/10/what%e2%80%99s-in-a-name/</link>
		<comments>http://danwoodcomms.co.uk/2009/10/what%e2%80%99s-in-a-name/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 18:57:22 +0000</pubDate>
		<dc:creator>Dan Wood</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[Department of Health]]></category>
		<category><![CDATA[foundation trust]]></category>
		<category><![CDATA[Monitor]]></category>
		<category><![CDATA[NHS]]></category>

		<guid isPermaLink="false">http://danwoodcomms.co.uk/?p=221</guid>
		<description><![CDATA[If that which we call a rose, by any other name would smell as sweet, then ‘2gether foundation trust’ is a stinker of a name.  NHS foundation trusts may want to assert their independence and demonstrate their aspirations with a new name and identity, but would do well to recognise that value that they already have as part of the NHS brand.
]]></description>
		<wfw:commentRss>http://danwoodcomms.co.uk/2009/10/what%e2%80%99s-in-a-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time to rethink the rebrand?</title>
		<link>http://danwoodcomms.co.uk/2009/07/time-to-rethink-the-rebrand/</link>
		<comments>http://danwoodcomms.co.uk/2009/07/time-to-rethink-the-rebrand/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 21:48:04 +0000</pubDate>
		<dc:creator>Dan Wood</dc:creator>
				<category><![CDATA[brand]]></category>
		<category><![CDATA[BA]]></category>
		<category><![CDATA[Consignia]]></category>
		<category><![CDATA[council]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[rebrand]]></category>

		<guid isPermaLink="false">http://danwoodcomms.co.uk/?p=40</guid>
		<description><![CDATA[Criticisms of Dundee Council's recent rebranding underline how difficult it is to develop and deliver a successful rebrand.  Here are five things to consider when rebranding.]]></description>
		<wfw:commentRss>http://danwoodcomms.co.uk/2009/07/time-to-rethink-the-rebrand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

