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Tag Archives: brand
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
The sidewiki cometh?
You’d have to be a fool, or someone seeking a topical introduction for a blog post, to make predictions for the coming year. So, I’ll stick my neck out and predict that this time next year we’ll all be much more familiar with the Google ‘sidewiki’, a new front on fight to manage reputations. Read more ...
What’s in a name?
If that which we call a rose, by any other name would smell as sweet, then ‘2gether foundation trust’ is a stinker of a name. NHS foundation trusts may want to assert their independence and demonstrate their aspirations with a new name and identity, but would do well to recognise that value that they already have as part of the NHS brand.
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Time to rethink the rebrand?
Criticisms of Dundee Council's recent rebranding underline how difficult it is to develop and deliver a successful rebrand. Here are five things to consider when rebranding. Read more ...
Tangled web of NHS online