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Category Archives: strategy
The hardest word
2009 may go down as the year of the apology. PR people have long been advising those in the public spotlight be more forthcoming with apologies, so why haven’t the reputations of the contrite improved?
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Glass half full or empty?
With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas?
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Glimmer of hope in Manchester gloom
The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
And the winner is…
And so to the regional CIPR awards in Brighton on Tuesday night to celebrate some of the outstanding achievements of those working in the PR industry outside of London and to collect a very pleasing clutch of honours. Read more ...
Measuring quality not quantity
With plans emerging to count the number of press releases issued by councils, could the experience of primary care trusts offer a better solution to the age-old problem of demonstrating communications effectiveness? Read more ...
The wisdom of crowds
Politicians are queuing up at the party conferences to pledge which bits of the public sector they’ll axe in the race to cut government spending. But the cuts that are likely to win the most votes aren’t necessarily going to be the ones that will bring the greatest savings. Read more ...
A retort to the annual report
Annual reporting provides crucial accountability and transparency for publically funded organisations and businesses alike. But with most annual reports little more than exercises in vanity publishing, are they worth the (nicely laid-out and designed) paper they are printed on?
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Reports of the grid’s demise greatly exaggerated
There have been recent reports that Labour will be scrapping the news management ‘grid’ in the forthcoming election. This seems unlikely with both main parties battling harder than ever to set the day’s news agenda. So how can the grid approach, so successful in 1997, be updated to reflect a more 24 hour and online media landscape?
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Don’t believe the headlines
Although people say they don’t believe all they read about the NHS in the papers, much of what they think is driven directly by what the media says. But, while we shouldn’t forget the power of the papers, does what staff say have the potential to make the deepest impact? Read more ...
IT managers see social media benefits