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Category Archives: research
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
New government comms roster
Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
Glimmer of hope in Manchester gloom
The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
Measuring quality not quantity
With plans emerging to count the number of press releases issued by councils, could the experience of primary care trusts offer a better solution to the age-old problem of demonstrating communications effectiveness? Read more ...
Trafigura: Has twitter come of age?
As oil giant Trafigura drops the gagging order covering its alleged environmental crimes in Africa the Twitterati claim ‘it was Twitter wot won it’. So has Twitter finally come of age? Or does recent research suggest it’s still not as important as its champions might think. Read more ...
The wisdom of crowds
Politicians are queuing up at the party conferences to pledge which bits of the public sector they’ll axe in the race to cut government spending. But the cuts that are likely to win the most votes aren’t necessarily going to be the ones that will bring the greatest savings. Read more ...
Don’t believe the headlines
Although people say they don’t believe all they read about the NHS in the papers, much of what they think is driven directly by what the media says. But, while we shouldn’t forget the power of the papers, does what staff say have the potential to make the deepest impact? Read more ...
Is the NHS Cameron’s Clause 4?
As David Cameron tries to reassure the electorate that the NHS is safe in his hands, should he be worried that he seems to be finding his own party harder to win over than the public? Could it be the chance to prove that his is a truly ‘caring’ brand of conservatism? Read more ...
Is time up for Twitter?
It's good to know I’m not alone in wondering what all the fuss is about.
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Doctors more trusted than NHS managers