Category Archives: public affairs

Health reforms offer opportunity to improve comms

NHS communicators have their hands full. While grappling with the structural changes of the government’s reforms, they also need to help deliver £15-20bn of savings over the next few years. While the floundering reform plans may feel like an unwelcome distraction, they do offer potential opportunities that might make the task easier. Read more ...
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The hardest word

2009 may go down as the year of the apology. PR people have long been advising those in the public spotlight be more forthcoming with apologies, so why haven’t the reputations of the contrite improved? Read more ...
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Glass half full or empty?

With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas? Read more ...
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The wisdom of crowds

Politicians are queuing up at the party conferences to pledge which bits of the public sector they’ll axe in the race to cut government spending. But the cuts that are likely to win the most votes aren’t necessarily going to be the ones that will bring the greatest savings. Read more ...
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A retort to the annual report

Annual reporting provides crucial accountability and transparency for publically funded organisations and businesses alike. But with most annual reports little more than exercises in vanity publishing, are they worth the (nicely laid-out and designed) paper they are printed on? Read more ...
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