Category Archives: media

Health reforms offer opportunity to improve comms

NHS communicators have their hands full. While grappling with the structural changes of the government’s reforms, they also need to help deliver £15-20bn of savings over the next few years. While the floundering reform plans may feel like an unwelcome distraction, they do offer potential opportunities that might make the task easier. Read more ...
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Lessons learned from successful reconfiguration

The lessons learned from a successful service reconfiguration consultation in Sussex have shown the importance of strong joint working between organisations, clinical engagement, commissioner involvement and good working relationships with partners. Read more ...
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Where do reforms leave NHS comms?

The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
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NHS needs new approach to consultation

Expect a spate of reorganisations and reconfigurations this week as the NHS unveils plans for that have been kept under wraps during election purdah. Implementing the changes won’t be easy though, especially with another election likely sooner rather than later and improvements are needed to the way the NHS approaches reconfiguration and to the rules governing consultations. Read more ...
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New government comms roster

Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
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Safety first for Election 2010

Public sector bloggers are considering staying silent during election purdah. They shouldn’t need to, but as we enter the uncharted territory our first social media election it looks like ‘safety first’ might be a wise approach. Read more ...
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The hardest word

2009 may go down as the year of the apology. PR people have long been advising those in the public spotlight be more forthcoming with apologies, so why haven’t the reputations of the contrite improved? Read more ...
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Glass half full or empty?

With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas? Read more ...
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Glimmer of hope in Manchester gloom

The mood at Communicate 09, the national NHS comms conference, was pretty gloomy this week. Outside the old Victorian Palace Hotel in Manchester it was grey and damp; inside cold and dingy. What really brought the mood down was the collective awareness of the massive financial challenge facing public services in the coming year. But is there an opportunity for some good to come out of the challenges ahead? Read more ...
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Measuring quality not quantity

With plans emerging to count the number of press releases issued by councils, could the experience of primary care trusts offer a better solution to the age-old problem of demonstrating communications effectiveness? Read more ...
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