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Category Archives: marketing
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
New government comms roster
Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
The sidewiki cometh?
You’d have to be a fool, or someone seeking a topical introduction for a blog post, to make predictions for the coming year. So, I’ll stick my neck out and predict that this time next year we’ll all be much more familiar with the Google ‘sidewiki’, a new front on fight to manage reputations. Read more ...
Glass half full or empty?
With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas?
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Facing up to cuts in health comms
With No10 revealing that the Department of Health’s comms budget is to be cut to pay for more personal care for the elderly, the department and the NHS are going to have to get more inventive to deliver effective health promotion campaigns. Read more ...
A retort to the annual report
Annual reporting provides crucial accountability and transparency for publically funded organisations and businesses alike. But with most annual reports little more than exercises in vanity publishing, are they worth the (nicely laid-out and designed) paper they are printed on?
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CIPR event: Public health communications in a ‘new’ NHS environment