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Category Archives: campaigns
A tale of two conferences
While public sector communicators at the CIPR local public services conference discuss unified services and shared comms functions, GPs are given their greatest communications challenge as they are told they will need to explain their rationing decisions to patients.
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Lessons learned from successful reconfiguration
The lessons learned from a successful service reconfiguration consultation in Sussex have shown the importance of strong joint working between organisations, clinical engagement, commissioner involvement and good working relationships with partners. Read more ...
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
NHS needs new approach to consultation
Expect a spate of reorganisations and reconfigurations this week as the NHS unveils plans for that have been kept under wraps during election purdah. Implementing the changes won’t be easy though, especially with another election likely sooner rather than later and improvements are needed to the way the NHS approaches reconfiguration and to the rules governing consultations.
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Twitter doesn’t end careers; bad judgement does
Gosh! How exciting! Twitter has claimed its first scalp in the internet election! But it wasn't Twitter that got Stuart MacLennan sacked, it was his own poor judgement. Read more ...
The ‘internet election’ begins
We’re being told this will be our first ‘internet election’. While we may not see the levels of sophistication in social media use that we did in Obama’s campaign, we’re certainly in a very different digital media landscape than we were in 2005. It's going to be fascinating to watch the parties learn as they go along. Read more ...
New government comms roster
Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
Safety first for Election 2010
Public sector bloggers are considering staying silent during election purdah. They shouldn’t need to, but as we enter the uncharted territory our first social media election it looks like ‘safety first’ might be a wise approach.
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Trafigura: Has twitter come of age?
As oil giant Trafigura drops the gagging order covering its alleged environmental crimes in Africa the Twitterati claim ‘it was Twitter wot won it’. So has Twitter finally come of age? Or does recent research suggest it’s still not as important as its champions might think. Read more ...
CIPR event: Public health communications in a ‘new’ NHS environment