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Category Archives: brand
Tangled web of NHS online
A leaked Department of Health report found that NHS websites are often hard to find, badly designed and not wanted by the public. It’s findings aren’t surprising. The NHS needs to develop and value its online assets as purposeful tools for helping deliver the business.
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Where do reforms leave NHS comms?
The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
New government comms roster
Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
The sidewiki cometh?
You’d have to be a fool, or someone seeking a topical introduction for a blog post, to make predictions for the coming year. So, I’ll stick my neck out and predict that this time next year we’ll all be much more familiar with the Google ‘sidewiki’, a new front on fight to manage reputations. Read more ...
Glass half full or empty?
With PR industry leaders predicting a year of growth in 2010, while public sector comms prepare for massive cuts in public spending, is the glass half full or half empty this Christmas?
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What’s in a name?
If that which we call a rose, by any other name would smell as sweet, then ‘2gether foundation trust’ is a stinker of a name. NHS foundation trusts may want to assert their independence and demonstrate their aspirations with a new name and identity, but would do well to recognise that value that they already have as part of the NHS brand.
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A retort to the annual report
Annual reporting provides crucial accountability and transparency for publically funded organisations and businesses alike. But with most annual reports little more than exercises in vanity publishing, are they worth the (nicely laid-out and designed) paper they are printed on?
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Grand designs
While it’s quite easy to phone a designer and get something that looks good, it can be more difficult to get something that really works. Discussions about designs can be very subjective. Here are some things to think about to help avoid the time and expense of endless revisions and to make sure your design work is truly effective. Read more ...
A tale of two conferences