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Author Archives: Dan Wood
Health reforms offer opportunity to improve comms
NHS communicators have their hands full. While grappling with the structural changes of the government’s reforms, they also need to help deliver £15-20bn of savings over the next few years. While the floundering reform plans may feel like an unwelcome distraction, they do offer potential opportunities that might make the task easier. Read more ...
CIPR event: Public health communications in a ‘new’ NHS environment
The CIPR Local Public Services Health and Medical and Groups are co-hosting an evening for local government and health communicators to meet and discuss how they might work together, with emerging GP consortia, to deliver effective communications strategies and improved public health outcomes. Read more ...
A tale of two conferences
While public sector communicators at the CIPR local public services conference discuss unified services and shared comms functions, GPs are given their greatest communications challenge as they are told they will need to explain their rationing decisions to patients.
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Lessons learned from successful reconfiguration
The lessons learned from a successful service reconfiguration consultation in Sussex have shown the importance of strong joint working between organisations, clinical engagement, commissioner involvement and good working relationships with partners. Read more ...
Tangled web of NHS online
A leaked Department of Health report found that NHS websites are often hard to find, badly designed and not wanted by the public. It’s findings aren’t surprising. The NHS needs to develop and value its online assets as purposeful tools for helping deliver the business.
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Where do reforms leave NHS comms?
The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
NHS needs new approach to consultation
Expect a spate of reorganisations and reconfigurations this week as the NHS unveils plans for that have been kept under wraps during election purdah. Implementing the changes won’t be easy though, especially with another election likely sooner rather than later and improvements are needed to the way the NHS approaches reconfiguration and to the rules governing consultations.
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Twitter doesn’t end careers; bad judgement does
Gosh! How exciting! Twitter has claimed its first scalp in the internet election! But it wasn't Twitter that got Stuart MacLennan sacked, it was his own poor judgement. Read more ...
Doctors more trusted than NHS managers