Subscribe
Author Archives: Dan Wood
Where do reforms leave NHS comms?
The white paper leaves an uncertain future for NHS communications. There are big questions that need to be addressed. Who will be responsible for the reputation of the NHS? And who now leads engagement with local people on hospital changes? Read more ...
Can sponsorship offset comms cuts?
As budgets are cut, how can private sector sponsorship support public sector communications? What are the considerations, and how can you ensure ‘brand-fit’ in a communications partnership? Read more ...
NHS needs new approach to consultation
Expect a spate of reorganisations and reconfigurations this week as the NHS unveils plans for that have been kept under wraps during election purdah. Implementing the changes won’t be easy though, especially with another election likely sooner rather than later and improvements are needed to the way the NHS approaches reconfiguration and to the rules governing consultations.
Read more ...
Twitter doesn’t end careers; bad judgement does
Gosh! How exciting! Twitter has claimed its first scalp in the internet election! But it wasn't Twitter that got Stuart MacLennan sacked, it was his own poor judgement. Read more ...
The ‘internet election’ begins
We’re being told this will be our first ‘internet election’. While we may not see the levels of sophistication in social media use that we did in Obama’s campaign, we’re certainly in a very different digital media landscape than we were in 2005. It's going to be fascinating to watch the parties learn as they go along. Read more ...
Council websites miss a trick
There’s no doubt that online channels offer an opportunity to improve communications at the same time as delivering greater efficiency. But it is surprising that it is IT managers, rather than comms professionals, that seem to be leading the way. Read more ...
New government comms roster
Interesting news this week that the Department for Children, Schools and Families is looking to set up a roster of creative agencies that all government departments can use, in parallel to the COI’s rosters. What is driving this move, and can it help improve efficiency? Read more ...
Safety first for Election 2010
Public sector bloggers are considering staying silent during election purdah. They shouldn’t need to, but as we enter the uncharted territory our first social media election it looks like ‘safety first’ might be a wise approach.
Read more ...
IT managers see social media benefits
Public sector resistance to social media often comes from IT managers. But a report from the public sector IT managers' society has called for its members to embrace social media.
Read more ...
Tangled web of NHS online