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Doctors more trusted than NHS managers
It’s certainly not a new finding, but pollsters Ipsos MORI have produced a useful reminder of the value of clinical voices in NHS communications.
Their annual Veracity Index measures the public’s trust in a number of professions and has been running since 1983. In this time doctors have always been top of the index, with 88% of people this year saying that they trust doctors to always tell the truth. This compares with only 40% who say they trust NHS managers to always tell the truth.
Quite simply, messages from NHS organisations are more likely to be believed by the public if they come from or are endorsed by clinicians. Something we’ve all known for a long time, but don’t always act on.
At least NHS managers can console themselves that they are more trusted than politicians. They are only trusted to tell the truth by 14% of the public. The trust differential between doctors and politicians is significant, as Andrew Lansley has discovered at great cost in recent months.
See the full computer tables in Ipsos MORI’s Veracity Index for the data on NHS managers.